Information on the original artwork

  • Country: Mexico
  • Category: Painting
  • Technique: Oil
  • Medium: Canvas
  • Theme: Figure Painting
  • Measurements: 23.62 x 23.62 in
  • At Artelista since:
  • Tags: naif, pop, irony

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Artwork description

La campaña publicitaria “Es fácil ser hombre” de la marca Tecate, realizada por la agencia Olabuenaga, se desarrolla en tres anuncios "Buffet"- "Prima"- "Hermana", en donde se presenta a las mujeres como objetos de consumo masculino promoviendo estereotipos de género.

A raíz de la campaña se generó una petición, a través de Change.org, a la empresa para que retire los materiales publicitarios por favorecer “la objetivación de las mujeres para el consumo masculino”. "Las mujeres no somos la botana de un buffet somos la mitad de México y del mundo" afirmaron en la petición

#AlvaroMelchor #Dio #Artista #Pintor #Mexico

Artist information

See more information about Álvaro Fernández Melchor

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